System Solutions

Our check-in kiosk boosts efficiency for hotels and guests, providing a smarter, seamless experience.
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Integration System

Introduce Registration Kiosk and Queue Management for smoother hospital operations and reduced congestion.
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Food & Beverage

System Solution

E-menu and Ordering Kiosk for increased customer satisfaction and elevated dining experience.
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Our Solution

At ASTA, we provide products and solutions tailored to three markets: hospitals, hotels, and food & beverage.

Case Study


Ascott Star KLCC: Elevating Hospitality with Innovative Check-In Solutions

Ascott Star KLCC Kuala Lumpur

Ascott Star KLCC, situated in a prime location in Kuala Lumpur's bustling city center, has become a beacon of modern hospitality. This luxurious property is the third in the Ascott portfolio to feature state-of-the-art check-in kiosks designed and...
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Grand Paragon Hotel: Enhancing Guest Experience with Custom Wooden Kiosks

Grand Paragon Hotel

Grand Paragon Hotel has taken a significant step towards modernizing guest services by introducing two side-by-side wooden check-in kiosks. These kiosks, crafted with customized carpentry skills, seamlessly blend with the hotel's elegant aesthetic...
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Exciting Update: Third Ascott Property Adopts ASTA's Kiosk

Somerset Kuala Lumpur

We are thrilled to announce that the third Ascott property is now using ASTA's innovative kiosk. This popular kiosk features a sleek and slim pearl white design, perfectly blending style and functionality.
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More Case Study

Business Plan for Southeast Asia

Technology × Hospitality from Japan to Southeast Asia

With almost 60 years of dedicated technological innovation in the hospitality sector, ALMEX Inc. has emerged as the undisputed leader, holding the largest market share in the industry in Japan.

At ALMEX Inc., we have honed our expertise in streamlining customer service processes without compromising the core value of "Omotenashi" spirit. We take immense pride in our ability to anticipate and fulfill people's needs in advance.

In line with our expansion strategy, we have established ASTA, our first overseas office, in Malaysia. This strategic move enables us to gain a deep understanding of the local business landscape, allowing us to apply and customize our skills and know-how to enhance operational efficiencies in the realm of hospitality services in the Southeast Asia region.

Development Policy

ALMEX Inc, originally founded as a manufacturer of automatic payment kiosks, has undergone a remarkable transformation. Today, our scope of expertise extends beyond kiosk production as we venture into the niche market of hospitality and customer service innovation.

One of ALMEX's key accomplishments lies in our ability to automate operations through our advanced kiosk systems. While our focus remains on leveraging cutting-edge technology, we understand the importance of maintaining a personalized approach to customer interactions. This unique combination allows us to strike a balance between automation and preserving the human touch in our services, ensuring that our users receive a truly exceptional customer experience.

Greetings from asta

Managing Director
Hideyori Hirahara

ASTA would like to extend a warm welcome as a pioneer in techno-hospitality, blending cutting-edge technology with unwavering hospitality and drawing valuable insights from Japan. Our commitment lies in providing reliable and functional automated payment solutions tailored to diverse global needs.

Operating on a fabless business model, ASTA collaborates with mainly local manufacturers to ensure timely delivery of high-quality products. In Southeast Asia, our strategic focus on hospitality facilities and medical institutions aligns with regional growth trends, contributing to the development of a tourism-oriented culture.

Beyond simplifying payments, our customized solutions consist of cashless operations, multilingual interfaces, and labor-saving measures. In the healthcare sector, we play a supportive role in the digital transformation of medical services, enhancing efficiency for both staff and patients.

As part of the esteemed USEN-NEXT HOLDINGS Corporation, our intra-group network provides invaluable insights, facilitating an informed approach to market expansion. ASTA is dedicated to continuous innovation, embodying a techno-hospitality ethos that ensures tailored solutions surpassing evolving customer expectations.

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The company & Location

Almex System Technology Asia Sdn. Bhd.

19-8-3A Level 8, UOA Centre, No. 19 , Jalan Pinang, 50450 Kuala Lumpur, Malaysia.

Our business operation on wholesale of computer hardware, software, peripherals and Implementations. Kiosk systems for hospitals, urban and business hotels, restaurants, etc.

19th Nov 2014
Paid in Capital
8,418,200 MYR
Managing Director
R&D Director
Hideyori Hirahara
Hiroaki Moriyama
Shohei Mabuchi